Here’s the seventy-third video taken from Arcade Fire’s ‘Neon Bible’ but seeing as it’s rather excellent, I don’t really care. What is more interesting than watching the clip on Youtube, however is checking the video out here where you get, effectively, six channels of audio so you can switch off certain instruments/vocals etc, which is a really nice idea. They also had an interactive video for ‘Neon Bible’ and it’s really interesting to see where the internet can bring music video. Seeing as MTV barely show music videos anymore, it does feel like the internet is the leading force in music video these days. I know, as is plainly obvious from these pages, that I get to see most of my music videos on the interweb. Hopefully, we’ll get to see more bands experiment with where they can take the interactive music video as it certainly seems to me that it’s an area that is only at the beginnings of being truly explored.
Arcade Fire – Black Mirror29 01 2008